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Kardashian weight loss promotion condemned by PHAA

18th Sep 2012
Danielle Cesta   all articles by this author
Kim Kardashian. Photo: Zimbio online

THE Public Health Association of Australia (PHAA) has condemned Westfield shopping centre’s endorsement of a Kim Kardashian-endorsed weight loss product which is the subject of a class-action lawsuit in the US.

Westfield Southland in Victoria is running a competition to promote a visit from QuickTrim spruiker Kardashian this week where 10 customers who buy the product get to meet and be photographed with the reality TV star.

It comes as Kardashian and two of her sisters are being sued by QuickTrim customers for “unsubstantiated, false and misleading claims” in advertisements, interviews and social media messages about the product’s efficacy. The US Food and Drug Administration recently found the product’s main ingredient was caffeine.

PHAA CEO Michael Moore said he was concerned that a company like Westfield would run a competition to promote a scientifically unproven weight loss product.

“There is no magic bullet to weight loss,” he said.

“Many people are trying to get on the bandwagon in an attempt to make money.

“Sensible diet and sensible size serves is the real key to weight loss.

“We also know from research that rapid weight loss almost always returns to weight going back on rather than actually looking at appropriate diet and exercise.”

A Westfield statement said "despite recent claims in the US, the products are in compliance with all FDA rules and regulations".

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