Most parents support crackdown on food ads

THE majority of parents are concerned about the prevalence of food advertising and support tighter restrictions, Australian research reveals.

A nationwide survey of 400 parents of children aged 14 years and younger found 87% supported a ban on unhealthy food advertising on television during children’s watching times. Nearly 40% supported a ban on all food advertising.

The survey was conducted by a group of obesity and cancer researchers. They said older parents, those of higher socioeconomic status and those with a tertiary education were more likely to be among the 67% of those expressing concern about the volume and content of food advertising aimed at children. 

“Given that the existing regulations rely on complaints and awareness is low, particularly among parents with lower education levels, a system of external monitoring and enforcement is essential.”

The research follows recent calls from The Cancer Council Australia for a ban on junk food advertising (MO, 22 August). 

Aust NZ J Public Health 2008; 32:341-47.