leverage

Practice staff the key to profit making

ALTRUISTIC GPs have been advised to work smarter and leverage off practice staff if they plan to bulk-bill cash-strapped patients during the global financial crisis. The advice from medical practice accounting expert Jarrod Bramble follows a recent national poll commissioned by Medical Observer , which found 61% of GPs felt compelled to bulk-bill more patients in response to the crisis. The survey prompted professional bodies to predict that GPs might put compassion ahead of their own bottom line ( MO , 8 May ). Speaking after a recent seminar for doctors in Sydney, Mr ...